About the company
Beaconforce is a platform for businesses that uses artificial intelligence (AI) and data analytics to help managers and leaders identify areas of improvement and increase employee engagement and productivity.
I worked with their marketing department to develop visual assets for the product online promotion and brand awareness.
Rebranding
During my collaboration with the company, I contributed to the rebranding of the product alongside a branding agency. Together we defined the new guidelines to use the new logo in social media posts and promotional materials. These guidelines included the use of a palette of 8 colours and organic shapes:
This is a short animation I made to announce the new logo and visual identity on the company’s social media accounts
Product Video
A video animation I produced to highlight the main benefits and functionalities of the platform. Published across the company social media and on their website.
Software used:
Software used:
- Illustrator
- Adobe After Effects
- Premiere
Social media content
I designed content for Beaconforce’s social media on daily basis using a series of templates for different kind of posts:
Ebooks and whitepapers
The company promoted their product publishing a series of ebooks and whitepapers related to HR and people management topics. I took care of their layout and graphics, and visual assets for their distribution
Software used:
Software used:
- Illustrator
- InDesign
